2007 TENTATIVE AGENDA
ALABAMA
GOVERNOR’S CONFERENCE ON TOURISM
Perdido Beach Resort, Orange Beach
Orange Beach, Alabama
September 16-18
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2008 Agenda
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Speaker Bios Packet
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2007 Hospitality and Tourism Law Panel
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2008 Planning Committee


Sunday, September 16
8:00 AM Golf Tournament at Craft Farms
Hosted by Gulf Shores Golf Assn.
Sponsored by
8:00 AM - 5:00 PM Trade Show Set up Grand Point Exhibit Hall
1:00 - 5:30 PM Registration Ballroom Foyer Registration Desk
2:00 - 3:45 PM Opening General Session Salon D-H
Welcome by Herb Malone, President, Alabama Gulf Coast
CVB; Mayor Billy Duke and Mayor Pete Blalock
STAND OUT! Differentiate or Disappear
Speaker: Larry Mersereau, CTC
4:00 PM Alabama Travel Council Annual Meeting and Board of Directors Meeting (open to all registrants) Salon D-H
5:30 – 7:30 PM Reception in the Trade Show Grand Point Exhibit Hall
Sponsored by: Crossroads Marketing/Alabama Golf Magazine
7:30 - 9:30 PM Dinner on your own at one of Orange Beach/Gulf Shores' finest
restaurants
9:30 - 11:00 PM After-Hours Party in Nightreef Lounge at PBR
Sponsored by: Luckie and Company
Monday, September 17
8:00 AM – 5:30 PM Conference Registration Ballroom Foyer Conference
Registration Desk
8:00 - 9:30 AM Breakfast in the Trade Show/Silent AuctionGrand Point
Exhibit Hall
Sponsored by:
9:30 - 11:00 AM Beverage Service Ballroom Foyer
Sponsored by: Royal Cup Coffee
9:45 – 11:15 AM General Session
How to get Maximum Return from your Marketing
Dollars

Speaker: Larry Mersereau, CTC
11:30 – 12:45 PM Lunch Beach Deck
Sponsored by: The Wynfrey Hotel and Greater Birmingham
CVB, Hosts for the 2008 AGCT!
1:00 - 2:30 PM General Session Salon D-H
Alabama Bureau of Tourism and Travel Annual Update
and Advisory Board Meeting
2:30 – 2:45 PM Refreshment Break Ballroom Foyer
Sponsored by: Royal Cup Coffee
2:45 - 4:00 PM ATP Update and Legislative Session Salon D-H
Or Staff Educational Session Salon ABC
Speaker: Debra Carter, President Hotel Resources
Internet Prospecting for Meetings
4:15 - 5:30 PM Trade Show/Silent Auction Grand Point Exhibit Hall
Silent Auction bid sheets pulled at 5:15 PM
6:30 PM Shuttles begin
7:00 PM Alabama Gulf Coast Beach Party
Sponsored by the Alabama Gulf Coast CVB, etc!!
Tuesday, September 18
8:30 AM - 3:00 PM Conference Registration Ballroom Foyer Conference
Breakfast Desk
8:30 - 9:45 AM Southern Living Breakfast
Speaker:
9:45 – 11:45 AM Beverage Service Ballroom Foyer
Sponsored by: Royal Cup Coffee
10:00 - 11:30 AM General Session Salon D-H
Hospitality and Tourism Law
Panelists: Andria Ryan, Fisher & Phillips, LLP
Tommy Thornton, III Carr-Allison and
Bryance Metheny, Burr and Forman
Sponsored by: Alabama Hospitality Assn.
11:45 AM - 1:00 PM AACVB Luncheon Grand Point Ballroom or Beach Deck
Master of Ceremonies, Debbie Wilson, President AACVB
Presentation of 2007 Tourism Industry Scholarship Award Winners
1:15 PM Breakout Sessions
Tourism 101 and ABTT Finances and Grants Sand Dollar
Moderator: Lee Sentell, Director, Alabama Bureau of
Tourism and Travel
Attractions and Their Events Corel Room
Moderators: Bill Tunnell, Director, USS Alabama Battleship
Park and Al Mathis, Owner, DeSoto Caverns and Park
Tourism on a Shoe String Budget Emerald
Moderator: Kathy Danielson
CVBs Sand Castle I Moderators: Herb Malone, Alabama Gulf Coast CVB and
Debbie Wilson, Florence/Lauderdale County CVB
Federal Government Affairs Issues Sand Castle II
Speaker: Marlene M. Colucci, Executive Vice President for
Public Policy, American Hotel and Lodging Assn.
Hotel Sales & Marketing Azure Moderators: Tynette Lynch and Tracy Adams
7:00 PM Reception Ballroom Foyer (Cash Bar)
7:30 PM ABTT Awards Banquet Grand Ballroom(Cash Bar)
9:30 PM Dance in the Nightreef Lounge
All evening functions Sponsored by the Alabama Bureau of
Tourism and Travel