Sunday, September 16
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8:00 AM
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Golf Tournament at Craft Farms
Hosted by Gulf Shores Golf Assn.
Sponsored by
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8:00 AM - 5:00 PM
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Trade Show Set up Grand Point Exhibit Hall
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1:00 - 5:30 PM
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Registration Ballroom Foyer Registration Desk
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2:00 - 3:45 PM
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Opening General Session Salon D-H
Welcome by Herb Malone, President, Alabama Gulf Coast
CVB; Mayor Billy Duke and Mayor Pete Blalock
STAND OUT! Differentiate or Disappear
Speaker: Larry Mersereau, CTC
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4:00 PM
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Alabama Travel Council Annual Meeting and Board of Directors Meeting (open to all registrants) Salon D-H
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5:30 – 7:30 PM
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Reception in the Trade Show Grand Point Exhibit Hall
Sponsored by: Crossroads Marketing/Alabama Golf Magazine
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7:30 - 9:30 PM
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Dinner on your own at one of Orange Beach/Gulf Shores' finest
restaurants
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9:30 - 11:00 PM
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After-Hours Party in Nightreef Lounge at PBR
Sponsored by: Luckie and Company
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Monday, September 17
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8:00 AM – 5:30 PM
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Conference Registration Ballroom Foyer Conference
Registration Desk
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8:00 - 9:30 AM
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Breakfast in the Trade Show/Silent AuctionGrand Point
Exhibit Hall
Sponsored by:
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9:30 - 11:00 AM
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Beverage Service Ballroom Foyer
Sponsored by: Royal Cup Coffee
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9:45 – 11:15 AM
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General Session
How to get Maximum Return from your Marketing
Dollars
Speaker: Larry Mersereau, CTC
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11:30 – 12:45 PM
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Lunch Beach Deck
Sponsored by: The Wynfrey Hotel and Greater Birmingham
CVB, Hosts for the 2008 AGCT!
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1:00 - 2:30 PM
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General Session Salon D-H
Alabama Bureau of Tourism and Travel Annual Update
and Advisory Board Meeting
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2:30 – 2:45 PM
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Refreshment Break Ballroom Foyer
Sponsored by: Royal Cup Coffee
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2:45 - 4:00 PM
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ATP Update and Legislative Session Salon D-H
Or Staff Educational Session Salon ABC
Speaker: Debra Carter, President Hotel Resources
Internet Prospecting for Meetings
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4:15 - 5:30 PM
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Trade Show/Silent Auction Grand Point Exhibit Hall
Silent Auction bid sheets pulled at 5:15 PM
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6:30 PM
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Shuttles begin
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7:00 PM
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Alabama Gulf Coast Beach Party
Sponsored by the Alabama Gulf Coast CVB, etc!!
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Tuesday, September 18
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8:30 AM - 3:00 PM
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Conference Registration Ballroom Foyer Conference
Breakfast Desk
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8:30 - 9:45 AM
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Southern Living Breakfast
Speaker:
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9:45 – 11:45 AM
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Beverage Service Ballroom Foyer
Sponsored by: Royal Cup Coffee
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10:00 - 11:30 AM
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General Session Salon D-H
Hospitality and Tourism Law
Panelists: Andria Ryan, Fisher & Phillips, LLP
Tommy Thornton, III Carr-Allison and
Bryance Metheny, Burr and Forman
Sponsored by: Alabama Hospitality Assn.
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11:45 AM - 1:00 PM
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AACVB Luncheon Grand Point Ballroom or Beach Deck
Master of Ceremonies, Debbie Wilson, President AACVB
Presentation of 2007 Tourism Industry Scholarship Award Winners
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1:15 PM
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Breakout Sessions
Tourism 101 and ABTT Finances and Grants Sand Dollar
Moderator: Lee Sentell, Director, Alabama Bureau of
Tourism and Travel
Attractions and Their Events Corel Room
Moderators: Bill Tunnell, Director, USS Alabama Battleship
Park and Al Mathis, Owner, DeSoto Caverns and Park
Tourism on a Shoe String Budget Emerald
Moderator: Kathy Danielson
CVBs Sand Castle I
Moderators: Herb Malone, Alabama Gulf Coast CVB and
Debbie Wilson, Florence/Lauderdale County CVB
Federal Government Affairs Issues Sand Castle II
Speaker: Marlene M. Colucci, Executive Vice President for
Public Policy, American Hotel and Lodging Assn.
Hotel Sales & Marketing Azure
Moderators: Tynette Lynch and Tracy Adams
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7:00 PM
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Reception Ballroom Foyer (Cash Bar)
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7:30 PM
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ABTT Awards Banquet Grand Ballroom(Cash Bar)
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9:30 PM
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Dance in the Nightreef Lounge
All evening functions Sponsored by the Alabama Bureau of
Tourism and Travel
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